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Sphere on Spiral Stairs

Martech Lead Generation Company

As per LXA's "State of Martech Report 2022/23", the Global market for marketing technology  and salestech is estimated to be worth US$509.8bn in 2022, a figure which underlines the huge role that tech now plays in almost every organisation. The martech industry has been growing steadily along with the internet, and is exemplified by Scott Brinker’s famous 2023 Martech Landscape graphic, which now boasts an impressive 11,038 solutions

These are exciting times to grow a martech and salestech business, helping customers succeed in the process. Great B2B martech business growth metrics are all about:

1. Deal close rate

2. Net new lead acquisition

At Engage48, we specialize in working with B2B Martech companies. Our B2B lead generation services combine account based marketing processes and cutting edge technology to generate the best placed leads for building your sales pipeline

ABM Content Syndication

Engage48 helps you be in the front of your target buying committees by triple-intent data layer and AI driven ABM marketing campaigns. Our ABM content syndication programs are able to generate MQLs, HQLs and BANT qualified leads for your B2B Martech brand

ABM Appointment Setting

Leverage our proven process of scientific email drip campaigns, controlled calling outreach and contextual social outreach to book meetings with buying committees at target accounts that matter to you. Full-funnel ABM appointment setting for your B2B Martech brand. 15+ industries, 18+ functional areas and global reach of 48+ countries. 4K+ business appointments booked

ABM Content and SEO

In the highly competitive world of B2B martech, the surest way to stand out is to be the best. Stop creating One-size, fit-all content and SEO. We work with subject matter experts to help you craft Informative, Engaging, and Persuasive content for your exact buyer personas. 

B2B Data Solutions

When it comes to B2B Martech growth campaigns, availability of right and accurate data is key. Leading Martech companies use Engage48 data services which include firmographics, technographics organograms, account profiles, latest contact information and reliable B2B data lists

Helping Leading Martech companies close more deals

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How Engage48 B2B Martech Lead Generation Service Works

Our approach to B2B  Martech lead generation begins with carefully mapping the right accounts to go after through firmographics, technographics and triple layer intent data. We then help you construct the right buyer personas based on the role of the buyer in the decision making process. When executed properly, account based and buying committee approach results in significantly lower customer acquisition costs than nearly every other channel. Here’s how it works.

We begin by interviewing you and your solution experts, learning everything we can about your company and solutions. Our goal is to fully understand where you fit into your industry landscape, the competitive advantages offered by your Marketing technology solution, and why your customers choose you over your competitors. We’ll use this information to create the detailed buyer personas that we use to feed into our lead generation strategy.

Next, depending on the project objective - whether you are looking to generate top of the funnel leads through ABM content syndication or book meetings for your sales team, we combine proven ABM processes and innovative technology to engage with buying committees at your ideal accounts to generate the right leads to you. Each campaign is crafted and optimized keeping your target buyer in mind, resulting in a steady stream of new leads. Wherever we find a gap in persona based content, we offer our top notch ABM content services as well

Case Study: Leading B2B Martech Company

We began working with a leading B2B Martech SaaS company in the United States. Their goal was to generate top of the funnel, marketing qualified leads (MQLs) focused on the SMB and mid-market marketing decision makers in United States


Engage48 team created a content hub with a mix of client branded and non-branded content (white papers, videos, infographics, thought leadership content and informative puzzles). The content hub was promoted to marketing decision makers from a pre-selected list of 5000+ SMB and mid-market accounts through targeted ABM outreach which resulted in 500+ MQLs, 30+ meeting requests, besides valuable data of content consumption for the client content operations

If you are ready to growth your B2B Martech company with our lead generation and appointment setting services, reach out below to schedule a call

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