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Sphere on Spiral Stairs

HR Technology Lead Generation Company

As most senior business and HR leaders would agree, employee experience is crucial to business success - As per leading HR analyst, Josh Bersin, the  focus in 2023 and beyond will be about creating a positive employee experience towards “people sustainability”. However, HR leaders and managers face enormous challenges contributed no less by hybrid and asynchronous working, with less proximity and connection between management and employees—and between employees. Across the board, project staff, HR stakeholders and leaders are all struggling to handle a changing HR landscape. 

The average large company now has more than 80 different employee-facing systems (OKTA Report), and this number has increased by more than 40% over five years.. It's a fascinating time to be running and marketing an HR technology company. Two key aspects of business growth metrics of an HR tech product are:

1. Deal close rate

2. Net new lead acquisition

At Engage48, we specialize in working with B2B HR Tech companies. Our B2B lead generation services combine account based marketing processes and cutting edge technology to generate the best placed leads for building your sales pipeline

ABM Content Syndication

Engage48 helps you be in the front of your target buying committees by triple-intent data layer and AI driven ABM marketing campaigns. Our ABM content syndication programs are able to generate MQLs, HQLs and BANT qualified leads for your B2B HR tech company

ABM Appointment Setting

Leverage our proven process of scientific email drip campaigns, controlled calling outreach and contextual social outreach to book meetings with buying committees at target accounts that matter to you. Full-funnel ABM appointment setting for your B2B HR tech product. 15+ industries, 18+ functional areas and global reach of 48+ countries. 4K+ business appointments booked

ABM Content and SEO

In the highly competitive world of HR technology, the surest way to stand out is to be the best. Stop creating One-size, fit-all content and SEO. We work with subject matter experts to help you craft Informative, Engaging, and Persuasive content for your exact buyer personas. 

B2B Data Solutions

When it comes to B2B HR tech marketing campaigns, availability of right and accurate data is key. Leading HR tech companies use Engage48 data services which include firmographics, technographics organograms, account profiles, latest contact information and reliable B2B data lists

Helping Leading HR Tech companies close more deals

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How Engage48 B2B HR Tech Lead Generation Service Works

Our approach to B2B HR Technology lead generation begins with carefully mapping the right accounts to go after through firmographics, technographics and triple layer intent data. We then help you construct the right buyer personas based on the role of the buyer in the decision making process. When executed properly, account based and buying committee approach results in significantly lower customer acquisition costs than nearly every other channel. Here’s how it works.

We begin by interviewing you and your solution experts, learning everything we can about your company and solutions. Our goal is to fully understand where you fit into your industry landscape, the competitive advantages offered by your HR technology solution, and why your customers choose you over your competitors. We’ll use this information to create the detailed buyer personas that we use to feed into our lead generation strategy.

Next, depending on the project objective - whether you are looking to generate top of the funnel leads through ABM content syndication or book meetings for your sales team, we combine proven ABM processes and innovative technology to engage with buying committees at your ideal accounts to generate the right leads to you. Each campaign is crafted and optimized keeping your target buyer in mind, resulting in a steady stream of new leads. Wherever we find a gap in persona based content, we offer our top notch ABM content services as well

Case Study: Leading B2B HR Tech Company

We began working with a leading B2B HR tech company, with AI expense management and centralized document management products in the SAP SuccessFactors marketplace. Their goal was to secure meetings from HR and finance decision makers from an ABM account list across key global geographies


Engage48 team helped the client to map SAP SuccessFactors installed accounts universe, with other pre-agreed criteria and mapped entire buying committees consisting of HR and finance stakeholders within target accounts. The multi-channel, ABM campaign resulted 120+ sales conversations 25+ meeting requests in less than 4 months, besides valuable first party intent data insights

If you are ready to growth your B2B HR Tech company with our lead generation and appointment setting services, reach out below to schedule a call

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