B2B Fintech is coming on its own with immense potential to transform business and enterprise financial processes. However, educating buyers and converting them into customers still remains difficult for most FinTech firms. To be successful, it's important for Fintech marketers to focus on the buyers and their buying process. Real B2B Fintech business growth is all about:
1. Deal close rate
2. Net new lead acquisition
At Engage48, we specialize in working with B2B Fintech companies. Our B2B lead generation services combine account based marketing processes and cutting edge technology to generate the best placed fintech leads for building your sales pipeline
Most Fintech purchase decisions require the approval of 6-12 members within the client organization. How can you make sure that your fintech solution reaches the right set of buyers at each target account?
ABM Content Syndication
Engage48 helps you be in the front of your target buying committees by triple-intent data layer and AI driven ABM marketing campaigns. Our ABM content syndication programs are able to generate MQLs, HQLs and BANT qualified leads for your B2B fintech brand
ABM Appointment Setting
Leverage our proven process of scientific email drip campaigns, controlled calling outreach and contextual social outreach to book meetings with buying committees at target accounts that matter to you. Full-funnel ABM appointment setting for your B2B fintech brand. 15+ industries, 18+ functional areas and global reach of 48+ countries. 4K+ business appointments booked
ABM Content and SEO
In the highly dynamic world of B2B fintech, the surest way to stand out is to be the best. Stop creating One-size, fit-all content and SEO. We work with industry subject matter experts to help you craft Informative, Engaging, and Persuasive content for your exact buyer personas.
B2B Data Solutions
When it comes to B2B fintech marketing campaigns, availability of right and accurate data is key. Leading SaaS companies use Engage48 data services which include firmographics, technographics organograms, account profiles, latest contact information and reliable B2B data lists
Helping Leading Fintech companies close more deals
How Engage48 B2B Fintech Lead Generation Service Works
Our approach to B2B Financial Technology lead generation begins with carefully mapping the right accounts to go after through firmographics, technographics and triple layer intent data. We then help you construct the right buyer personas based on the role of the buyer in the decision making process. When executed properly, account based and buying committee approach results in significantly lower customer acquisition costs than nearly every other channel. Here’s how it works.
We begin by interviewing you and your solution experts, learning everything we can about your company and solutions. Our goal is to fully understand where you fit into your industry landscape, the competitive advantages offered by your SaaS solution, and why your customers choose you over your competitors. We’ll use this information to create the detailed buyer personas that we use to feed into our lead generation strategy.
Next, depending on the project objective - whether you are looking to generate top of the funnel leads through ABM content syndication or book meetings for your sales team, we combine proven ABM processes and innovative technology to engage with buying committees at your ideal accounts to generate the right leads to you. Each campaign is crafted and optimized keeping your target buyer in mind, resulting in a steady stream of new leads. Wherever we find a gap in persona based content, we offer our top notch ABM content services as well
Case Study: Leading B2B Fintech Company
We began working with a leading B2B Fintech SaaS and BNPL company. Their goal was to secure meetings with finance, treasury stakeholders at enterprises with large dealer and distribution network for their trade BNPL and CMS product
Engage48 team helped the client to map 4000+ accounts universe, with pre-set criteria and mapped entire buying committees consisting of CFO's office, finance, accounts and treasury stakeholders within target accounts. The multi-channel, ABM campaign resulted 600+ sales conversations 120+ meeting requests in less than 8 months besides bringing valuable first party intent data insights to the table.