Where we shine
Marketing to Corporate IT and IS buyers can be extremely challenging due to high competition. Thousands of startups have been formed over the past decade to focus on combating cybercrime, which is expected to cost the world $10.5 trillion annually in 2025 — growing at 15% every year. Warren Buffet names Cybercrime as bigger threat to mankind than nuclear weapons. Cyber Security companies with innovative products which offer great value to corporate IT and IS buyers have great opportunity to grow.
Engage48's B2B marketing team has experts who understand the nuances of various cyber security solutions and build ABM centered lead generation system to reach buyers in corporate IT and security roles. We've worked with cyber security clients selling cyber security technology tools and services, including MSSPs, Managed Detection/Response Services, Incident Response and Notification Services, Monitoring and Alert Systems and more. If you are looking for a B2B lead generation partner with deep understanding of cyber security domain and speaks your language, you have come to the right place
ABM Content Syndication
Engage48 helps you be in the front of your target buying committees by triple-intent data layer and AI driven ABM marketing campaigns. Our ABM content syndication programs are able to generate MQLs, HQLs and BANT qualified leads for your Cyber Security brand
ABM Appointment Setting
Leverage our proven process of scientific email drip campaigns, controlled calling outreach and contextual social outreach to book meetings with buying committees at target accounts that matter to you. Full-funnel ABM appointment setting for your B2B Cyber Security brand. 15+ industries, 18+ functional areas and global reach of 48+ countries. 4K+ business appointments booked
ABM Content and SEO
In the highly competitive world of Cyber Security, the surest way to stand out is to be the best. Stop creating One-size, fit-all content and SEO. We work with subject matter experts to help you craft Informative, Engaging, and Persuasive content for your exact buyer personas.
B2B Data Solutions
When it comes to Cyber Security marketing campaigns, availability of right and accurate data is key. Leading Cyber Security companies use Engage48 data services which include firmographics, technographics, account profiles, latest contact info and reliable B2B data lists
Helping leading Cyber Security brands close more deals
How Engage48 B2B Cyber Security Lead Generation Service Works
Our approach to B2B Cyber Security lead generation begins with carefully mapping the right accounts to go after through firmographics, technographics and triple layer intent data. We then help you construct the right buyer personas based on the role of the buyer in the decision making process. When executed properly, account based and buying committee approach results in significantly lower customer acquisition costs than nearly every other channel. Here’s how it works.
We begin by interviewing you and your solution experts, learning everything we can about your company and solutions. Our goal is to fully understand where you fit into your industry landscape, the competitive advantages offered by your Cyber Security solution, and why your customers choose you over your competitors. We’ll use this information to create the detailed buyer personas that we use to feed into our lead generation strategy.
Next, depending on the project objective - whether you are looking to generate top of the funnel leads through ABM content syndication or book meetings for your sales team, we combine proven ABM processes and innovative technology to engage with buying committees at your ideal accounts to generate the right leads to you. Each campaign is crafted and optimized keeping your target buyer in mind, resulting in a steady stream of new leads. Wherever we find a gap in persona based content, we offer our top notch ABM content services as well
Case Study: Leading B2B Cyber Security Company
We began working with a leading B2B Cyber Security company in US and UK regions. Their goal was to generate top of the funnel, marketing qualified leads (MQLs) focused on mid-market and enterprise corporate IT and Information Security decision makers.
Engage48 team created a content hub with a mix of client branded and non-branded content (white papers, videos, infographics, thought leadership content and informative puzzles). The content hub was promoted to CIO/CISOs, IT and Information Security decision makers from a pre-selected list of 2000+ mid-market and enterprise accounts through targeted ABM outreach which resulted in 400+ MQLs, 35+ meeting requests, besides valuable data of content consumption for the client content operations