B2B Content Marketing
B2B Content marketing has a Great ROI. As per Statista, 30% of marketers consider content to have the “highest ROI” of any channel.
No wonder, we see more than 90% of B2B marketers leverage content to spread the word about their company. A great content and its distribution strategy to the right B2B audience keeps their attention, improves brand loyalty, generate the right leads which in turn results in more direct sales. As per a demandmetric study, content marketing generates approximately 3 times as many leads as traditional marketing per every dollar spent on it.
B2B Content Syndication
Engage48 is a top notch b2b content marketing agency helping you syndicate your content to the right IT and business decision makers through our inhouse and partner content brands. We syndicate wide variety of content such as whitepapers, eBooks, case studies, infographics, blog posts & articles, videos, podcasts, webinars etc.
PLACE YOUR CONTENT IN THE HANDS OF THE RIGHT BUYER AT THE RIGHT TIME
Generation of MQLs: Almost 90% of B2B buyers go for whitepapers, webinars or case studies before reaching out to a vendor. Using content syndication model one can syndicate her content smartly across a large and relevant B2B network. These are leads that have a high conversion potential and typically at the top of the sales funnel. We are also able to promote your webinars within our content network and generate leads for your on-demand or live webinars.
These leads are generated through our vertically syndicated in-house and partner content brands. The MQLs are identified by tracking visitors who actively show interest in the whitepapers on these websites. Often, this is by downloading them through a customized landing page.
An intent based-content syndication program is run to unveil deeper insights about the identified leads. An AI-powered automation tool helps us capture and interpret behavioral data from the leads.
Generation of HQLs: The MQLs are then vetted, qualified, and gauged for inside sales-readiness. Prospects that show clear interest in receiving call backs from inside sales reps are identified.
At this point, quick response to queries is critical. Constant dialogue is also maintained and communication between marketing and sales teams is crucial.
Sharing of repetitive information should be avoided – because it assumes leads have no prior knowledge of your products and services.
Instead, the sales team should continue the story that has been built via marketing.
BANT Qualified Leads: Leads which have undergone the BANT qualification process. They have answered all the question and meet the criteria to be a good fit for your product.
To know how close, they are to a buying decision:
- We take confirmed consent to be contacted.
- Identify the current solution the prospect is using.
- Identify number of locations they have been operating from.
- Identify if any challenges or pain points.
- Identify the time frame to change the current solution.
Learn more about our BANT qualified lead generation process.
Acquire more leads using Engage48 Content Syndication Services
a) Amplify audience reach - Reach an audience of 12 million B2B contacts
b) Razor targeted leads - Target for various category of leads from MQL to SQL using machine learning
c) Install based targeting - By studying the database of users who use one or more of your competitor’s products, and by analyzing the install base data of competitors, partners, and complementary products/services you can unveil new insights into buyer profiles and preferences.
d) Increased ROI - Role & Technology based targeting to reduce cost by higher conversion hence drive higher ROI to the customer
Email Marketing as a service
Marketers are sending 27% more emails now than before!
Wondering if email marketing is still a worthwhile marketing strategy despite the growing popularity of social media and search engine? Well, email continues to outperform other marketing channels by a long shot in terms of Return on Investment (ROI). For every $1 you invest in email marketing, you should expect a return of up to $42. That is what statistics say! Not bad, right?
Hire affordable Email Marketing Specialists from Engage48. Higher degree of control on your marketing activities without having to worry about the expense of hiring and maintaining an inhouse team. Learn more about our email marketing services
Networking with potential clients and marketing to them indirectly through LinkedIn will increase the opportunity to make sales. As per a HubSpot study, LinkedIn is 277% more effective at lead generation than Facebook and Twitter.
LinkedIn is the world’s most extensive online professional network. However, it is not limited to this. In fact, lately, it is inherently becoming B2B-centric. So, it was a platform where professional relationships were forged and careers were developed, but now even businesses are done, which makes it equivalent to a content marketing channel for B2B marketers, and it stands on the top of the social media chart.
Learn more about our LinkedIn marketing services.
Webinar Lead Acquisition
Planning to organize a webinar and looking for help promoting to your ideal b2b audience?
Events such as conferences, seminars, road shows and trade shows serve as lead magnets for lead generation. All you need to do is attract the right audience. Our B2B-centric event promotion services will help you maximize brand awareness and get better attention on the web as well. Events, being one of the most effective ways to generate leads, must make the overall experience informative, educational, valuable and enjoyable for your customers.
Engage48 team is able to handle the entire invite and outreach process. We fix meetings and even take care of post-event follow ups. From pre to post, we will cover it all. We will help you generate maximum attendees who are actually your qualified leads.
Who do we work with
Account Based Lead Generation
Target the right accounts by using a variety of account criteria such as industry, size and geography filtering, technographics etc. You can also give us your account list or ask us to hunt lookalike accounts
Do you want your ideal leads to be bombarded with stale templates and chat GPT triggered messages? Our team helps you reach your ideal buyers with highly personalized messaging that’s relevant to their pain points & end business outcomes ensuring that your branding is on point & your product stands out from the crowd
As a remote team, we are able to target and acquire your ideal leads from target accounts globally, across industries and functional area. We have worked successfully across Americas, Europe, Asia Pacific, ANZ and MENA region
Buying Committee Focus
B2B decisions are rarely made by individuals, there is a buying committee formed to evaluate most purchases. We help you identify and reach out to entire buying committees to improve sales outcomes within each target account
Engage48 team helps you reach out to your ideal buyers through their preferred communication channels - whether it's email, LinkedIn or calling. Helping your ideal leads to navigate the buying journey with you through effective nurture campaigns resulting in timely and qualified lead generation and sales outcomes
Wide Industry Coverage
We have worked across audience segments with a wide variety of industry segments: Manufacturing, Consumer products & services, Pharma & Healthcare, Transportation, Aviation & Automotive, IT, ITeS & Telecom, SaaS, Wholesale, Electricals & Electronics, eCommerce, Fintech & BFSI, SMBs etc.
What Our Clients Say
Demand Gen Manager, Cloud Storage Leader
Engage48 has been a great partner since we embarked on executing ABM Campaigns. We have found their leads to be of higher quality than any other vendors we have tried, giving us a 3X ROI than the past.
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"We contracted them for a content syndication campaign focused on the SMB and mid-market marketing leaders. They delivered the leads with the agreed volume and budget"